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adjustable waistband
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flattering fit
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workwear-inspired
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comfy af
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Adjustable waistband

Skip sizing up. Adjust between your pre-pregnancy size and two sizes up.
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Flattering fit

Made with the proportions of a new mom in mind. More belly room, no bulk.
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Workwear-inspired

Deep pockets. Secret card pocket. Functional loops. Snot, sick, sticky hands- proof.
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Comfy AF

100% cotton denim. Buttery-soft belly lining. Kind on healing skin & scars.

hear it straight from our inbox 💌

Don't take our word for it

Omg they're amazing! I'm dealing with a c-section 'shelf' and I've had no idea how to dress my body. These feel fantastic, and I'm comfortable.

Anonymous

mum

This is the most considered designed jeans I’ve ever come across. Finally jeans for women, by women. They fit like a glove and look great.

Mrs Naqvi

mum of twins and a singleton

I love these jeans! They're the most comfortable I have ever owned and make me feel really confident post pregnancy and c-section. It feels like a privilege to wear them!

Lisa

mum to 6 month old

The only bottoms I have right now that make me feel 'normal'. They are so comfy, I can probably wear them to sleep.

Anonymous

mum

Saw them on TikTok and bought them as a gift for my wife and she loves them. Apparently they're super comfortable and a great fit too.

Dave

Dad

They're alread my go-to! So comfortable and light. I'm breastfeeding and always hungry, so the adjustable waistband comes in handy for my enormous meals too 😂

SJ

mum of two

Exactly what I was looking for - I realised pretty quickly after a c section that it’s going to be a while until I can fit in my old jeans so these help make me feel more myself in the meantime!

Anonymous

mum to a 5 week old

Our inspiration & commitment

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conuco's birth story

Gabriela grew up around denim. Quite literally. When she was 3 years old her dad transformed her room into his tiny warehouse for his denim business, in his search for stability & prosperity for his new family.

Learning to find her confidence again after becoming a mom at 23, and unable to find flattering jeans for her changing body, she decided to create the perfect mom jeans, that were actually made for moms.

the long story